Market potential and opportunities for commercialization of traditional meat products in North East Hill Region of India

Vet World Vol.11 February-2018 Article-4

Review Article

Veterinary World, 11(2): 118-124

https://doi.org/10.14202/vetworld.2018.118-124

G. Kadirvel¹, Bandita B. Banerjee¹, Surajit Meitei¹, S. Doley¹, Arnab Sen¹, and M. Muthukumar²

1. Division of Animal Production, ICAR - Research Complex for NEH Region, Umiam, Meghalaya, India.
2. National Research Centre on Meat, Hyderabad - 500 092, Telangana, India.

Background and Aim: The North Eastern (NE) India is renowned for its preference for animal-based food. This region is known for its traditional meat products. However, the popularity of these products remains confined to the specific community/location. The knowledge on the traditional preparation methods is generally passed across generations through practice and word of mouth. The traditional style of preparation and the specific ingredients added to each product makes them unique. In this review, an attempt has been made to identify the initiatives, opportunities, and market potential for commercialization of the traditional meat products. These unique features and properties of the traditional meat products have been highlighted. The commercialization of these products will enhance entrepreneurship development and ensure quality ethnic products to the consumer in the NE hill region of India.

Keywords: commercialization, North East India, meat, products, property, traditional.

How to cite this article: Kadirvel G, Banerjee BB, Meitei S, Doley S, Sen A, Muthukumar M (2018) Market potential and opportunities for commercialization of traditional meat products in North East hill region of India, Veterinary World, 11(2): 118-124.

Received: 21-07-2017 Accepted: 27-11-2017 Published online: 05-02-2018

Corresponding author: G. Kadirvel E-mail: velvet.2007@rediffmail.com

DOI: 10.14202/vetworld.2018.118-124

Copyright: Kadirvel, et al. This article is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver (http:// creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.